• Industrial B2B communication, built differently.

    We combine technical knowledge with communication, digital processes and AI-assisted methods that support day-to-day marketing and communication operations in the industrial sector.

  • We connect technical expertise with market needs.

    Internal knowledge gives us the company perspective. Industry research, market developments and audience needs help us connect products and services with relevant trends and opportunities.

  • We turn specialist knowledge into clear communication.

    Technical documentation, engineering input, product information and conversations with internal specialists form the basis for technical content, digital campaigns and long-term marketing activity.

  • Digital communication depends on the processes behind it.

    We develop AI-assisted workflows, agents and content systems for marketing operations, knowledge management and internal coordination.

  • Technical Content & Communication

    Technical Content & Communication

    Technical content developed from industry research and specialist knowledge.

    We work with internal experts and technical information to develop content for industrial B2B audiences, adapting the format and level of detail to each communication objective.

    Services include

    • Industrial and technical copywriting

    • Thought leadership and expert articles

    • Social media content and content calendars

    • Technical research and editorial planning

    • Visual content and AI-generated imagery

    • Search, AEO and generative search content optimization

    • Content publishing, scheduling and interaction support

  • Digital Marketing Consulting

    Digital Marketing Consulting

    Marketing direction informed by business objectives and audience behavior.

    We work with marketing teams and company leadership on digital strategy, content planning and communication processes, incorporating behavioral research where it adds practical value.

    Services include

    • Industrial B2B digital marketing strategy

    • Fractional CMO consulting

    • Behavioral content consulting

    • Marketing and communication audits

    • Content processes and editorial workflows

    • Team workshops and training

    • Public relations and specialist media outreach

  • Brand & Digital Design

    Brand & Digital Design

    Visual communication for industrial brands and technical information.

    We develop brand identities and visual assets for digital and physical use, including the design work required for websites, campaigns, presentations and technical communication.

    Services include

    • Visual identity and brand guidelines

    • Graphic design and motion graphics

    • Campaign and marketing materials

    • Presentations and technical documents

    • Video production and editing

    • Website design and Drupal development

  • Integrated Marketing Management

    Integrated Marketing Management

    Ongoing marketing management for industrial B2B companies.

    Brieffin coordinates strategy, content, design, digital channels and recurring marketing activity through one point of contact, working with internal teams and specialist partners as required.

    Services include

    • Ongoing marketing planning and coordination

    • Content and digital channel management

    • Coordination of Brieffin specialists and partners

    • International and multilingual marketing activity

    • Brand and editorial consistency

    • Reporting and ongoing optimization

SYSTEMS, WORKFLOWS & AI

The operational layer behind the work.

Brieffin also designs the systems used to manage recurring marketing and communication processes, including AI agents, structured workflows, knowledge systems and automation connecting research, content production, internal information and commercial processes.

The technology is selected according to the task and integrated with the tools and processes already in use.

VIEW CONSULTING

Ongoing Projects

Expertise: Refractories | Cement Industry | Alumina | Mineral Processing | Specialty Chemicals | Industrial B2B Digital Strategy.

  • A worldwide market leader in plant engineering solutions based in Germany and operating since 1906.

    Location: Düsseldorf, Germany

    PROJECT SCOPE
    · Social Content Suite | 6 channels

    · Branding Design Suite | DRUPAL-based website design and development (2017) www.loesche.com

  • Group of companies that develops, manufactures, and installs high-grade refractories for high-temperature industrial processes globally.

    www.refra.com

    Location: Munich, Germany

    PROJECT SCOPE
    · Social Content Suite | 6 channels

    · Strategic Insight Suite

  • The Alexander Tutsek-Stiftung is a distinguished Munich-based non-profit foundation that promotes contemporary art and science.

    atstiftung.de

    Location: Munich, Germany

    PROJECT SCOPE
    · Social Content Suite | 3 channels

  • The WRA is a forum to debate and promote the interests of the worldwide refractory industry. www.worldrefractories.org

    Location: Brussels, Belgium

    PROJECTS SCOPE
    · Social Content Suite | LinkedIn & WeChat
    · Digital Insight Suite

  • Austrian engineering and pyroprocessing technologies company focusing on optimization, efficiency, and environmental modernization of cement plants.

    www.atec-ltd.com

    Location: Gödersdorf, Austria

    PROJECT SCOPE
    · Social Content Suite | 4 channels

  • The LOESCHE-approved brand, meeting the high-quality standards and specifications of OEM parts and maintenace services.

    Location: Düsseldorf, Germany

    PROJECT SCOPE
    · Social Content Suite | 4 channels

    · Branding Design Suite | WordPress-based website design and development (2019) | www.mypronamic.com

  • With locations in Germany, Sweden and Spain, Mogensen is part of the Joest goup; a market leader in process technology.

    www.mogensen.com

    Locations: Hjo, Sweden | Madrid, Spain | Wedel, Germany

    PROJECT SCOPE
    · Holistic Marketing Suite

    · Branding Design Suite | WordPress-based website design and development (2019) www.mogensen.es

  • A joint venture of voestalpine Turnout Technology Zeltweg GmbH, a subsidiary of the world's leading provider of system solutions for railway infrastructure, voestalpine Railway Systems, and ÖBB Infrastructure AG. www.wwg.co.at

    Location: St. Georgen am Steinfelde, Austria

    PROJECT SCOPE
    · Social Content Suite | LinkedIn

    · Digital Insight Suite